Building a Fashion Legacy

Niti Gupta is a seasoned industry force with a proven track record spanning over two decades in fashion, events, graphics and branding. As a vibrant design alchemist and master curator, she possesses a unique ability to transform raw concepts into captivating realities.

With a twelve-year history of curating high-impact events in Dubai, London and India, Niti is a leading architect of global fashion showcases and retail experiences. She has brought a fresh new wave of authentic fashion and innovative styles to Dubai. With her enthusiastic, creative and charming curation, the AFRA event is one of the year’s most anticipated fashion gatherings, generating a buzz that puts our designers and collaborators in the spotlight.

AFRA: A Fashion Euphoria

Founded in April 2022 by Niti Gupta, AFRA meticulously curates a global network of fashion innovators. AFRA spearheads Dubai’s fashion scene, by its magnetic curation, season after season. It fosters a unique blend of established luxury brands and rising design talents from all over the world. AFRA creates a vibrant haven for discerning clientele that ignites trends, inspiring consumers to embrace couture in everyday wear.

Brand Values: Cornerstones of AFRA

Integrity & Dependability | Passion for Creativity & Design Excellence | Nurturing Environment for Emerging Designers

Vision

AFRA aims to redefine Dubai’s fashion future by infusing it with perpetual vitality and euphoria. We launch visionary designers onto the global stage, igniting a wave of continuous innovation and international recognition.

NITI GUPTA