Founded with a passion for creativity, authenticity, and modern elegance, we believe style should feel effortless and personal.
Building a Fashion Legacy
Niti Gupta is a seasoned industry force with over two decades in fashion, events, graphics and branding. As a vibrant design alchemist and master curator, she possesses a unique ability to transform raw concepts into captivating realities.
With a twelve-year history of curating high-impact events in Dubai, London and India, Niti is a leading architect of global fashion showcases and retail experiences. She has brought a fresh new wave of authentic fashion and innovative styles to Dubai. With her enthusiastic, creative and charming curation, the AFRA event is one of the year’s most anticipated fashion gatherings, generating a buzz that puts our designers and collaborators in the spotlight.
AFRA: A Fashion Euphoria
Founded in April 2022 by Niti Gupta, AFRA meticulously curates a global network of fashion innovators. AFRA spearheads Dubai’s fashion scene, by its magnetic curation, season after season. It fosters a unique blend of established luxury brands and rising design talents from all over the world. AFRA creates a vibrant haven for discerning clientele that ignites trends, inspiring consumers to embrace couture in everyday wear.
Founded with a passion for creativity, authenticity, and modern elegance, we believe style should feel effortless and personal. Our collections are inspired by the beauty of everyday moments, blending timeless design with contemporary trends to create pieces that move with you through every chapter of life.
DESIGNERS
NATIONS
VISITORS
Brand Values: Cornerstones of AFRA
Integrity & Dependability | Passion for Creativity & Design Excellence | Nurturing Environment for Emerging Designers
Vision
The AFRA World is a global luxury platform for emerging designers, brands,
fashion houses, design houses, and fashion groups. We elevate visionary
talent, bring purpose to brands, and position them for international
recognition.
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