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AFRA is a transformative experience that redefines luxury. As Dubai’s premier fashion destination, we offer a global stage for designers to unveil their masterpieces in an unparalleled setting. Our immersive showcase unites the world’s most coveted brands with emerging talents, creating a synergy of style and innovation.
AFRA provides an exclusive ecosystem of services designed to elevate your brand. From bespoke retail spaces to high-impact media exposure, we offer a comprehensive platform to connect with discerning clientele. Experience the future of fashion at AFRA, where luxury meets limitless possibilities.
5
OCTOBER
2024
AFRA is committed to propelling its designers into the spotlight. A fashionably charged atmosphere, created by AFRA’s Fashion Walks, elevates the luxurious retail experience. By curating a diverse cast of models, we ensure maximum exposure for our designers. Our fashion walks are designed to captivate discerning audiences, drive sales, and build lasting brand loyalty. More than just showcasing trends, AFRA cultivates a deeper connection between client and designer through immersive and experiential runway shows.
AFRA is not just a fashion showcase; it’s a cultural movement. As creative director, Niti Gupta redefines global fashion with innovative flair, bringing her signature collaborative style shoots to life. By seamlessly blending diverse designer aesthetics, Niti creates groundbreaking looks that celebrate cultural richness and pushes the boundaries of style. Designers gain exposure and a platform to showcase their collections with trendy looks featuring complementary accessories. This symbiotic relationship fosters creativity, accessibility and bespoke styles for both designers and fashion-forward consumers, setting trends for the season.
AFRA’s international collaboration with Serbia Fashion Week catapults designers onto the international stage in Eastern Europe. This unique opportunity provides access to international press and media, expanding their global reach.
With a fifteen-year residency in the city, Niti Gupta possesses an intimate understanding of Dubai’s fashion landscape, market dynamics with her ever-growing fashion network. The AFRA Studio, an exclusive, 800-square-foot space in the heart of Dubai, serves as a premier platform for designers seeking to enter the Middle East and MENA markets. This well-lit space is ideal for private showcases and closed-door previews, offering fashion-forward brands the opportunity to make a significant impact in the region.
October 2024
50 +
Total Visitors 2000+
AFRA attracts a prestigious audience, including Emirati UHNW (Ultra-High-Net-Worth Individuals), A-list celebrities, bloggers and influencers, global elite expats, Dubai fashion week attendees, luxury travelers, high-net-worth shoppers and influential media.
Gain international recognition and press coverage, propelling your brand into the spotlight across the globe
Benefit from Niti Gupta's two decades of experience in the fashion industry, a creative leader, trendsetter and mentor in Dubai with a proven track record of success.
Connect with Dubai's fashion designer network, international fashion industry peers, forge valuable partnerships and tap into a wealth of expertise.
Are you a visionary designer seeking a global platform to showcase your exceptional creations? AFRA is your gateway to unparalleled success. Join our exclusive community of fashion luminaries and captivate a discerning audience of luxury connoisseurs. From emerging talents to established houses, AFRA provides the perfect stage to elevate your brand and make a lasting impact. Apply now and embark on a transformative journey with us.
