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AFRA is a transformative experience that redefines luxury. As Dubai’s premier fashion destination, we offer a global stage for designers to unveil their masterpieces in an unparalleled setting. Our immersive showcase unites the world’s most coveted brands with emerging talents, creating a synergy of style and innovation.
AFRA provides an exclusive ecosystem of services designed to elevate your brand. From bespoke retail spaces to high-impact media exposure, we offer a comprehensive platform to connect with discerning clientele. Experience the future of fashion at AFRA, where luxury meets limitless possibilities.
23 – 26 APRIL 2025
The AFRA World Fashion Catwalks create a fashionably charged atmosphere, elevating the luxurious retail experience and bringing the designers collections into a the spotlight. Unique venues and stunning backdrops set the stage for The AFRA World fashion euphoria.
More than just showcasing trends, AFRA cultivates a deeper connection between clients and designers through immersive and experiential runway shows.
The AFRA World is not just a fashion showcase; it’s a cultural confluence. As the creative director, Niti Gupta redefines global fashion with an innovative fusion, bringing her signature collaborative style shoots to life. By seamlessly blending diverse designer aesthetics, Niti creates groundbreaking looks that celebrate your brand’s cultural richness and pushes the boundaries of style.
The AFRA Style shoots will give your brand an exposure to a new clientele. across borders. It fosters creativity, accessibility and bespoke styles for you and the fashion-forward consumers, setting new & fresh trends for the season.
AFRA’s international collaboration with Serbia Fashion Week catapults designers onto the international stage in Eastern Europe. This unique opportunity provides access to international press and media, expanding their global reach.
The AFRA World’s Ambassadorship program empowers the spirit of dynamic women across UAE. The Ambassadorship program is an aspirational and an inspirational platform that honours accomplished women, across diverse nationalities. Participating designers get the opportunity to dress the AFRA Ambassadors and showcase their creative styling to the international community.
AFRA attracts a prestigious audience, including Emirati UHNW (Ultra-High-Net-Worth Individuals), A-list celebrities, bloggers and influencers, global elite expats, Dubai fashion week attendees, luxury travelers, high-net-worth shoppers and influential media.
Gain international recognition and press coverage, propelling your brand into the spotlight across the globe
Benefit from Niti Gupta's two decades of experience in the fashion industry, a creative leader, trendsetter and mentor in Dubai with a proven track record of success.
Connect with Dubai's fashion designer network, international fashion industry peers, forge valuable partnerships and tap into a wealth of expertise.
Are you a visionary designer seeking a global platform to showcase your exceptional creations? AFRA is your gateway to unparalleled success. Join our exclusive community of fashion luminaries and captivate a discerning audience of luxury connoisseurs. From emerging talents to established houses, AFRA provides the perfect stage to elevate your brand and make a lasting impact. Apply now and embark on a transformative journey with us.
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